GLOBAL INNOVATION EVENT | MINNEAPOLIS, MN
A transformative 1-day Global Innovation activation testing a new and novel collection of “beyond-the-scale” health and wellness brand initiatives.
To kick off their new wellness initiative, Weight Watchers invited their executives, market leaders, and center members to experience a single-day innovation-focused event designed to test a number of “beyond the scale” initiatives. To measure engagement, each attendee was given $100 in “MEmoney” that could be used to purchase anything from services like acupuncture and massage to products like essential oils and accessories. As a one-time event, all custom elements had to be easy to move and assemble, be able to support the same weight as standard retail fixtures and, most importantly, be budget-friendly. Sometimes when you are looking to deliver the next big thing, all you have to do is listen carefully and let the audience tell you where the most value is.