Your magical keystroke for brand love
It was 2015 and it seemed we couldn’t get any busier. Every time we presented killer creative, pulled off a crazy turnaround, or hit an impossible deadline, it set a new standard in our clients’ eyes. Consequently, after each new boundary-pushing request was received, a sort of gallows humor emerged. Someone on the creative team would declare, “No worries, I’ll just hit command+M on my keyboard and we’re good to go!” The “M” stood for the “Magic” we’d have to pull out of our hats to accomplish the task—while meeting our extremely high standards—within the allotted time. Long story short, the saying stuck, becoming part of our culture and our name. And how to say it? Easy, just say “command” followed by the letter “M”, and you’ve got it!