SHOP-IN-SHOP | LONDON, UK
An immersive retail experience delivering the Google product and service ecosystem to consumers through non-traditional and highly interactive engagements.
Located in tech retailers throughout London, Google Shop locations have become go-to destinations for people seeking to experience the full breadth of Google products, including hardware, apps, and services. Designed to attract, educate, and inspire action, these fun, funky, modular spaces use bold colors, interactive imagery, and hands-on experiences to tell the Google story. Doodle Wall lets guests create their own digital graffiti, while cozy demo-pods provide 1-2 person experiences with YouTube and other Google-provided content. Portal’s massive monitor wall takes Google Earth to the next level, allowing guests to “fly” anywhere in the world, or even to the Moon and Mars. Spacious display tables provide plenty of elbow room for hardware demos, while inviting seating encourages longer engagement times for guests seeking a deeper dive into the technology.