CONCEPT
DESIGN
BUILD
ACTIVATION

CORPORATE EVENT | Minneapolis, MN

Single sentence about the project here.

To support Target’s Fall National Week programming we created a collection of thought provoking and mind bending illusions designed to inspire team members to see their world differently while aligning to Target’s core mission and values. In this clean and bold space, a series of larger-than-life, optical curiosities present messaging that magically comes into view as visitors change their perspectives, creating moments of individual or group discovery. The excitement turned into a social-media event, with postings generating more excitement around the event and furthering the reach of the new brand purpose and messaging.